#3: THE ROLE OF EXPECTATIONS

Expectations of gaining more insights into the theories bothering on understanding customers experience has been positive so far. Fellow students practical experiences that has been shared have also helped to learn new perspectives since students come from diverse background.

Individual expectations may be so varied depending on other aspects of their psychological needs at different point in time. This is the thinking about expectations at different points in our life, prior happiness maybe bring about more positive expectations and hence satisfaction can easily be achieved while prior sadness can bring about higher negative expectations leading to non achievement of satisfaction.

From a personal view point, i can say that my expectations can become very low from taking and ice cream after a very good meal that i get satisfied anyway  whether the ice cream was very good or not. This happens because i have already achieved high satisfaction from a prior service or product, which in this case is very related.

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